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Ofra Goldstein-Gidoni

Dept. of Sociology and Anthropology

Department of East Asian Studies

Tel Aviv University
Tel-Aviv 69978, Israel
Tel: +972-3-6409394

Selected Publications


Goldstein-Gidoni, Ofra. 1997. Packaged Japaneseness: Weddings, Business and Brides. London and Honolulu: Curzon Press and Hawaii University Press.

Goldstein-Gidoni, Ofra. 2012 (2015). Housewives of Japan: An Ethnography of Real Lives and Consumerized Domesticity. NewYork: Palgrave Macmillan .

Refereed Articles

Goldstein-Gidoni, Ofra. 1999. Hakimono: Beniyat Zehut Migdarit Beyapan Hamodernit” (The Kimono: Constructing gendered Identity in Modern Japan), Historia, 3: 123-146, (in Hebrew).

Goldstein-Gidoni, Ofra. 1999. “Kimono and the Construction of Gendered and Cultural Identities,”Ethnology, 38 (4): 351-370.

Goldstein-Gidoni, ofra. 2000. “The Production of Tradition and Culture in the Japanese Wedding Enterprise,” Ethnos, 65(1): 33-55.

Goldstein-Gidoni, Ofra. 2001. “The Making and Marking of the ‘Japanese’ and the ‘Western’ in Japanese Contemporary Material Culture” Journal of Material Culture 6(1):67-90.

Goldstein-Gidoni, Ofra. 2003. “’Yapan Ze Kan’: Yapan Kealternativa Tarbutit Beisrael Shel Shenot Haalpaim” (‘Japan is Here’: Japan as a Cultural Alternative in Israel of the 2000s.) Israeli Sociology5(1): 193-218), (in Hebrew).

Goldstein-Gidoni, Ofra. 2005. “The Production and Consumption of ‘Japanese Culture’ in the Global Cultural Market” Journal of Consumer Culture 5(2): 155-179.

Zaidman, Nurit, Ofra Goldstein-Gidoni and Iris Nehemia. 2009. “From temples to organizations: The Introduction and Packaging of Spirituality” Organization 16(4): 597-621.

Daliot-Bul, Michal and Ofra Goldstein-Gidoni. 2010. “On Cultural Otherness in the Era of Globalization 3.0: Israeli Fans of Japanese Popular Culture and ‘Japan’,” Encounters 3 (fall).

Zaidman, Nurit and Ofra Goldstein-Gidoni. 2011. “Spirituality as a discarded form of Organizational Wisdom: Field based Analysis,” Group and Organization Management 36 (5): 630-653.

Klamperer, Ayala and Ofra Goldstein-Gidoni. 2012. “Socialist Egalitarian Feminism in Early Postwar Japan: Yamakawa Kikue and the ‘Democratization of Japan’”US-Japan Women’s Journal No. 42.

Goldstein-Gidoni, Ofra. 2017. “The Joy of Normal Living as the Promise of Happiness to Japanese Women and their Families,” Asian Studies Review 41(2): 281-298.

Goldstein-Gidoni, Ofra and Mariko Ishikawa. 2017. “2000 jidai no Royal Heights wa Tsumatachi no Okoku nanoka? ”  (2000s Royal Heights: Housewives’ Kingdom, Is It?). Kikan Minzokugaku (Ethnology Quarterly), 161: 21-26 (In Japanese).

Goldstein-Gidoni, Ofra. 2019. “The Japanese Corporate Family: The Gender Contract in Changing Society,” Journal of Family Issues, 40(7): 835-864.

Goldstein-Gidoni, Ofra. 2019. “Working Fathers in Japan: Leading a Change in Gender Relations?” Gender, Work and Organizations. First published May 2019.

Peer-Reviewed Book Chapters

Goldstein-Gidoni, Ofra. 2005. “Fashioning Cultural Identity: Body and Dress in Japan,”, in Jennifer Robertson (ed.), A Companion to the Anthropology of Japan, Malden, MA and Oxford, UK: Blackwell, pp.153-166.

Goldstein-Gidoni, Ofra. 2010. “Bridal Dress in Japan” in Joanne B. Eicher (ed.), Berg Encyclopedia of World Dress and Fashion, Vol. 6. Oxford and New York: Berg (won the prestigious Dartmouth Medal – the most important award for Major Reference, 2011).   

Goldstein-Gidoni, Ofra. 2017. “Being Happy as a Woman: The Promise of Happiness for Middle-Class Housewives in Japan,” in Barbara Holthus and Wolfram Manzenreiter (eds), Life Course, Happiness and Well-being in Japan, London: Routledge, pp.  97-115.

Goldstein-Gidoni, Ofra. 2018. “Consuming Domesticity in Post-Bubble Japan,” in Katarzyna J. Cwiertka (ed.). Consuming Post-bubble Japan, Amsterdam: Amsterdam University Press, pp. 107-129.