Ofra Goldstein-Gidoni

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The Department of Sociology and Anthropology

The Department of East Asian Studies

Ofra Goldstein-Gidoni
CURRICULUM VITAE

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Department of Sociology and Anthropology
&
Department of East Asian Studies
Tel Aviv University
P.O.B. 39040
Ramat Aviv, Tel Aviv 69978, Israel ofrag@tauex.tau.ac.il

EDUCATION

1986-

Tel-Aviv University (Sociology and Anthropology and Theater Arts) B.A

1984-1988

Tel-Aviv University (Sociology and Anthropology) M.A. (MAGNA CUM LAUDE) Thesis: "The Movement for 'Transformation of Self': An Anthropological Analysis of Language, Ideology and Symbols in Organization for Behavior Shaping" (Supervisors: Professor Haim Hazan and Professor Yonathan Shapiro)

1990-1993

University of London (SOAS) (U.K) (Anthropology and Sociology)Ph.D. Dissertation: “Packaged Weddings, Packaged Brides: The Japanese Ceremonial Occasions Industry"(Supervisors: Professor Brian Moeran and Professor Nancy Lindisfarne)

ACADEMIC AND PROFESSIONAL EXPERIENCE

1995-2003

Lecturer (Assistant Professor), Departments of Sociology and Anthropology and East Asian Studies, Tel Aviv University

2002-

Senior Lecturer & Tenure, Departments of Sociology and Anthropology & East Asian Studies, Tel Aviv University

2006

Visiting Scholar, Center for Japanese Studies University of Michigan

2005-2006

Toyota Visiting Professor, Center for Japanese Studies, University of Michigan

2012

Visiting Scholar, German Institute of Japanese Studies (DIJ) Tokyo

2010-2013

Chair, Department of Sociology and Anthropology

2012-

Associate Professor (Junior Professor), Departments of Sociology and Anthropology and East Asian Studies, Tel Aviv University

2018

Visiting Professor Sophia University, Tokyo

2019

Chair; PhD Departmental Committee (Sociology and Anthropology)

2017-

Regional Champion, Editorial Board member, Social Science Japan Journal, Oxford University Press

2021-

Secretary General, JAWS (Japan Anthroplogy Workshop)

Fellowships, Grants and Awards

2020

Publication Award, Faculty of Social Sciences, Tel Aviv University

2019

Publication Award, Faculty of Social Sciences, Tel Aviv University

2019-2022

Research Grant, Israel Science Foundation, “Work-Life Balance and the Japanese Family: Discourse and Practice,”110000$.

2019

Research Award, Faculty of Social Sciences, Tel Aviv University

2014-2017

Research Grant, Israel Science Foundation, “Ikumen: New Fatherhood in Japan,” 90000$.

2011

The Berg Encyclopedia of World Dress and Fashion (Goldstein-Gidoni 2010 "Bridal Dress in Japan") won the prestigious Dartmouth Medal - the most important award for Major Reference

2010

Tel Aviv University Internal Grant ("Gender Roles and Women's Cultural Images in Japan Today: A Critical Analysis of the Function and Impact of the ‘State’ and its Agencies." (IS 19,000)

2009

Research Grant, Institute of Social Research (Tel Aviv University) (“New Orientation of Housewives”: Gender Roles in Japan of the 2000s) (IS 15,000)

2008

Center for Japanese Studies, University of Michigan, Travel Grant, ($ 700)

2007

Research Grant, Institute of Social Research (Tel Aviv University), (New Roles for Japanese women) (IS 15,000)

2005-2006

Toyota Visiting Professorship, (Center for Japanese Studies, University of Michigan)

2005

Research Grant, Institute of Social Research (Tel Aviv University), (Japanese housewives) (IS 15,000)

2003

Japan Foundation Fellowship Grant (Sophia University, Tokyo), (“Changing Gender Roles in Contemporary Japan: Home, Motherhood and Work”)

2002-2005

Research Grant, Israel Science Foundation, (“Incorporating ‘Eastern Spirituality’ Practices in Israeli Mainstream Setting: A Case Study in Cultural Appropriation” (joint research) ($ 40,000 annully 3 years).

1999-2001

Research Grant, Israel Sceince Foundation,("Falling in Love with a Total Stranger: Producers of Images of Japan in Israel”) ($ 30,000 annually for 3 years).

1994-1995

The Israeli Council for Higher Education (Tel Aviv University),Post-Doctoral Grant

1993-1994

The Truman Institute (The Hebrew University), Post-Doctoral Grant

1992-1993

Sanwa Bank Foundation Grant (University of London, SOAS),(Write-up funds, doctoral dissertation)

1991

Japan Foundation Award (University of London, SOAS)

1988-1991

Japanese Government (Monbusho) Scholarship (Osaka University), (Studies and research in Japan)

BOOKS

Goldstein-Gidoni, Ofra. 2012 (2015). Housewives of Japan: An Ethnography of Real Lives and Consumerized Domesticity. NewYork: Palgrave Macmillan. (1st and 2nd edition, hardcover, paperback); (forthcoming Russian translation, Boston: Academic Studies Press)
Goldstein-Gidoni, Ofra. 1997. Packaged Japaneseness: Weddings, Business and Brides. London and Honolulu: Curzon Press and Hawaii University Press.
Goldstein-Gidoni, Ofra. Forthcoming. Russian translationofHousewives of Japan: An Ethnography of Real Lives and Consumerized Domesticity. Boston: Academic Studies Press.

REFFEREED ARTICLES

Goldstein-Gidoni, Ofra. Forthcoming. “We are not Ikumen, We are Self-Reliant Househusbands: Crafting a Stay-At-Home-Father Identity in Japan.” Current Anthropology (accepted for publication)
Zaidman, Nurit and Ofra Goldstein-Gidoni. 2021. “The translation of selfspirituality into organizations.” Social Compass, 68(1): 130-147.
Goldstein-Gidoni, Ofra. 2020. “Working Fathers in Japan: Leading a Change in Gender Relations?” Gender, Work and Organizations 27 (3) 362-378.
Goldstein-Gidoni, Ofra. 2019. “The Japanese Corporate Family: The Gender Contract in Changing Society,” Journal of Family Issues 40 (7): 835-864.
Goldstein-Gidoni, Ofra. 2017. “The Joy of Normal Living as the Promise of Happiness to Japanese Women and their Families,” Asian Studies Review 41(2): 281-298.
Goldstein-Gidoni, Ofra and Mariko Ishikawa. 2017. “2000 jidai no Royal Heights wa Tsumatachi no Okoku nanoka?” (2000s Royal Heights: Housewives' Kingdom, Is It?). Kikan Minzokugaku (Ethnology Quarterly), 161: 21-26 (In Japanese).
Klamperer, Ayala and Ofra Goldstein-Gidoni. 2012. “Socialist Egalitarian Feminism in Early Postwar Japan: Yamakawa Kikue and the ‘Democratization of Japan’”U.S.-Japan Women's Journal 42 (3-30).
Zaidman, Nurit and Ofra Goldstein-Gidoni. 2011. “Spirituality as a discarded form of Organizational Wisdom: Field based Analysis.” Group and Organization Management 36 (5): 630-653 (IF 3.938)
Daliot-Bul, Michal and Ofra Goldstein-Gidoni. 2010. “On Cultural Otherness in the Era of Globalization 3.0: Israeli Fans of Japanese Popular Culture and ‘Japan’.” Encounters 3 (fall).
Zaidman, Nurit, Ofra Goldstein-Gidoni and Iris Nehemia. 2009.“From temples to organizations: The Introduction and Packaging of Spirituality” Organization 16(4): 597-621
Goldstein-Gidoni, Ofra. 2005. “The Production and Consumption of 'Japanese Culture' in the Global Cultural Market.” Journal of Consumer Culture 5(2): 155-179 (IF5 3.849).
Goldstein-Gidoni, Ofra. 2003. “’Yapan Ze Kan’: Yapan Kealternativa Tarbutit Beisrael Shel Shenot Haalpaim” (‘Japan is Here’: Japan as a Cultural Alternative in Israel of the 2000s.) Israeli Sociology 5(1): 193-218), (In Hebrew).
Goldstein-Gidoni, Ofra. 2003. “Producers of ‘Japan’ in Israel: Cultural Appropriation in a Non-Colonial Context.” Ethnos 65(3): 365-390.
Goldstein-Gidoni, Ofra & Daliot-Bul, Michal. 2002.“‘Shall We Dansu’: Dancing with the West in Contemporary Japan,” Japan Forum Vol. 14(1): 63-75.
Goldstein-Gidoni, Ofra. 2001. “Hybridity and Distinction in Japanese Contemporary Commercial Weddings,” Social Science Japan Journal, 4(1): 21-38.
Goldstein-Gidoni, Ofra.2001. “The Making and Marking of the ‘Japanese’ and the ‘Western’ in Japanese Contemporary Material Culture,” Journal of Material Culture, 6(1): 67-90. (5-year IF 1.367).
Goldstein-Gidoni, Ofra. 2000. “The Production of Tradition and Culture in the Japanese Wedding Enterprise,” Ethnos, 65(1): 33-55.
Goldstein-Gidoni, Ofra. 1999. Hakimono: Beniyat Zehut Migdarit Beyapan Hamodernit” (The Kimono: Constructing gendered Identity in Modern Japan), Historia, 3: 123-146, (In Hebrew).
Goldstein-Gidoni, Ofra.1999. “Kimono and the Construction of Gendered and Cultural   Identities,” Ethnology, 38 (4): 351-370.
Under Revision
Goldstein-Gidoni, Ofra "Pandemic and the Japanese Gendered Organizational Culture: Crisis as a Wake-up Call?" Gender, Work and Organizaion, Special Issue "Old norms in the new normal: Exploring and resisting the rise of the ideal pandemic worker" (R&R).

CHAPTERS IN BOOKS

Goldstein-Gidoni, Ofra. 2018. "Consuming Domesticity in Post-Bubble Japan," Katarzyna J.     Cwiertka (ed.), Consuming Post-bubble Japan, Amsterdam: Amsterdam University Press, pp. 107-129.
Goldstein-Gidoni, Ofra. 2017. "Being Happy as a Woman: The Promise of Happiness for Middle Class Housewives in Japan," Holthus, Barbara and Wolfram Manzenreiter (eds), Life Course, Happiness and Well-being in Japan, London: Routledge, pp. 97-115.
Goldstein-Gidoni, Ofra. 2010. "Bridal Dress in Japan" in Joanne B. Eicher (ed.), Berg Encyclopedia of World Dress and Fashion, Vol. 6. Oxford and New York: Berg
Goldstein-Gidoni, Ofra. 2005. "Fashioning Cultural Identity: Body and Dress in Japan," 153-166, in Jennifer Robertson (ed.), A Companion to the Anthropology of Japan, Malden, MA and Oxford, UK: Blackwell.

OTHER PUBLICATIONS

Goldstein-Gidoni, Ofra. 2019. “Fieldwork in the Third Space: Thoughts on E-conversation as a Reflexive Ethnographic Tool” in Wohin geht die Reise? (Where Does the Journey go to?”), herausgegeben von Sabine Eggmann, Susanna Kolbe und Justin Winkler. Basel: Akroama, p. 117-128. http://www.geruchderzeit.org

Book Reviews:

Goldstein-Gidoni, Ofra. 2017. Book Review: “Economic Citizenship: Neoliberal Paradoxeof Empowerment” by Amalia Sa’ar Israeli Sociology 19 (2):201-203 (in Hebrew).
Goldstein-Gidoni, Ofra. 2014. Book Review: “Coffee Life in Japan” by Merry White Journal of Japanese Studies 40(2): 549-553.
Goldstein-Gidoni, Ofra. 2014. Book Review: “Dilemmas of Adulthood: Japanese Women and the Nuances of Long-Term Resistance” by Nancy Rosenberger. Women's Studies International Forum 47(A): 183-184.
Goldstein-Gidoni, Ofra. 2009. Book Review: “I’m Married to Your Company! Everyday Voices of Japanese Women” by Masako Itoh. Social Science Japan Journal 12(1): 162-165.
Goldstein-Gidoni, Ofra. 2007. Book Review: “Beauty Up: Exploring Contemporary Japanese Body Aesthetics” by Laura Miller. American Ethnologist34(2): 2031-2033.
Goldstein-Gidoni, Ofra.1993. Book Review: “Japanese Sense of Self” by Nancy R. Rosenberger (ed.), (Cambridge: Cambridge University Press, 1992),” Ethnic and Racial Studies16(4): 754-755.

Selected PRESENTATIONS

2005

“Professional Housewives: Ethnographic Encounters in and with Japan.” Presented at the 104th Annual Meeting of the American Anthropological Association, Washington D.C. USA.

2007

“Charisma Housewives and Fashionable Mothers: Symbols of Ideological Change in Contemporary Japan?” Presented at the AJJ meeting, Tokyo

2007

Housewifery and Materiality: Domesticating Charisma in Japan today. Paper presented at the JAWS Meeting, Oslo.

2012

“Elegant Cooking: Desserts Queens and Charisma Housewives as Epitomes for the 'New Housewife' in Contemporary Japan.” Presented at the 10th Annual Conference of Asian studies in Israel, The Hebrew Universty.

2012

“Lifestyle Migration, Urbanite Farming in rural areas and Alternative Approaches to the Countryside: Case studies from Japan and beyond.” Panel chair and organizer. The 11th Annual Conference of Asian studies in Israel, Tel Aviv University.

2013

“Space, Place and Boundary in Fieldwork: E-conversation as a Reflexive Ethnographic Tool.” Presented at the Israeli Anthroplogical Assoiation Annal Meeting.

2015

“Ikumen: ‘New Fathers’ and the Corporate Gender Contract in Postbubble Japan.” Presented at the JAWS conference, Istanbul

2016

“Dislocating Hegemonic Gender Constructs in Contemporary Japan: The Corporate Gender Contract in Light of the ‘New Father’”. Endangered Bodies: Asian Fromations, International Conference, Tel Aviv University (conference organizer)

2017

“From Ikumen to Ikuboss: Family-Company Relationship in Post-Bubble Japan.” The 3Rd Biannale IAJS Conference: The Hesei Era in Retrospect, Univeristy of Haifa.

2019

“Undoing Gender? ‘Working Fathers’ and ‘Working Househusbands’ in Japan." New Frontiers in Gender Studies, Interbational Workshop, Tel Aviv University.

2019

“Househusbands and Breadwinning Mothers in Times of Transformation: Empirical Perspective for the Potentiality of Undoing Gender in Japan,” accepted for presentation, June 2019, Gender, Work & Organization 11th Biennial International Interdisciplinary Conference, June 2020.

2021

"Covid-19 and the Japanese Organizational Culture: Crisis as a Turning Point" The Annual Meeting of the Israteli Sociological Association (online)

2021

"Can Organizations Undo Gender? - Covid-19 as a Wake-up Call for the Japanese Gendered Organizational Culture" Gender, Work & Organization 11th Biennial International Interdisciplinary Conferencenc Transforming Contexts, Transforming Selves: Gender in New Times, University of Kent (online).

SELECTED INVITED TALKS

2006

“From sengyō shufu to karisuma shufu: Continuity and Change in the Lives of Japanese Housewives.” Center for Japanese Studies, University of Michigan, USA

2012

Roundtable: Success and Failure of Social Protest: A Cross-Cultural Perspective, Moderator and discussant. The 11th Annual Conference of Asian studies in Israel, Tel Aviv University.

2012

“Housewives and Sararīman in Postbubble Japan: Are we facing a New Gender Contract?” DIJ Social Science and DIJ History & Humanities Joint Study Group, DIJ (German Institute of Japanese Studies), Tokyo.

2013

“Housewives and Sararīman in Postbubble Japan: Are we facing a New Gender Contract?” Noon Lecture Series, Center for Japanese Studies, University of Michigan.

2014

“‘Being happy as a woman’: The Meaning and Implications of Being Happy among Japanese Housewives in Post-Bubble Japan, presented at the International Conference Deciphering the social DNA of Happiness: Life course perspectives from Japan,University of Vienna.

2014

“Housewives, Salaryman and Ikumen in Post-Bubble Japan: A changing Gender Contract?,” invited by the Japanese government, presented at the Japanese Embassy, Tel Aviv.

2016

“Professional Housewives, Salaryman and Ikumen in Contemporary Japan: Are We facing a New Gender Contract?,” Modern Japanese Studies Program (MJSP), Hokkaido University, Sapporo, Japan.

2017

“From Ikumen to Ikuboss: Family-Company Relationship in Post-Bubble Japan,” Institute of Comparative Culture, Sophia University, Tokyo, Lecture Series.

2018

“Pioneers of Gender Change?: New Japanese Fathers between Home and Work” Inalco, Paris.

2018

The West in Japanese Imagination / Japan in Western Imagination: 150 Years to the Meiji Restoration, Round Table: From Meiji to Heisei: Japan in the Post-Modern World, International Meeting, Tel Aviv University

2021

"A Decade to the Great East Japan Disaster", online (March 11).

UNIVERSITY AND EXTERNAL COMMITTEES

Faculty of Social Sciences, Sociology and Anthropology: Faculty representative, Tel Aviv Univerity PhD Committee, 2018- ;The Yonathan Shapiro Foundation (2003-2005, chair 2004-5, chair 2007-2010), The Institute of Social Research (management member 2002-2005, 2010 – chair of board), The Horvitz Institute of Research (management member 2003-2010, 2010 - chair), Polak Grants committee (2006-2010), MA advisor (2008-2009); Department Chair, 2010-2013; Chair, Departmental PHd Committee
Faculty of Humanities and East Asian Studies: Rotenshtreich PHd Excellence Grant Committee (Vatat), 2018-2020; The Thomas Arthur Arnold Fund for Excellence in Historical Research Committee member (2020- ); Faculty representative, Tel Aviv Univerity PhD Committee 2016-2017; Faculty (associate professors) represantive, TAU Seante 2019- Steering Committee(1995-1999, chair), Pedagogical Committee (2000-2005, 2006-7, 2002-4 chair), The Shoul N. Eisenberg Chair for East Asian Affairs Pedagogical committee (2000-2005, 2007-) ; (Co) Chair, Yad Handiv Rotchild Grant for Asian Studies, 2014-2018;
TUA IRB Institutional Review Board
Fulbright Postdoctoral Fellowships committee (2022-)
Israeli Anthropological Association: (committee member 1996-2003, 2007-2010), organization of annual conferences
East Asian Studies in Israel (annual meetings organizer 2002-2005, 2008 chair).

Reviewer For: Asian Anthroplogy, Current Anthroplogy, American Ethnologist, Social Anthroplogy, Ethnology; Journal of Consumer Culture; Gender & Society, Journal of Family Issues, Ethnic and Racial Studies, Japanese Studies, Journal of Japanese Studies, Internationa Journal of Social Welfare; Social Science Japan Journal, Israeli Sociology (Hebrew), Theory and Criticism (Hebrew), Megamot (Hebrew); Callifornia University Press; Cornell University Press (book ms).

Editorial Board: Israeli Sociology (2003-2007); Social Science Japan Journal (SSJJ), Regioal Champion, 2017-

Ofra Goldstein-Gidoni

CV

The Department of Sociology and Anthropology

The Department of East Asian Studies