{"id":21,"date":"2026-06-28T08:44:38","date_gmt":"2026-06-28T08:44:38","guid":{"rendered":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/home\/"},"modified":"2026-07-05T10:30:20","modified_gmt":"2026-07-05T10:30:20","slug":"home","status":"publish","type":"page","link":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/","title":{"rendered":"Home"},"content":{"rendered":"
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The lab has started at Birkbeck (University of London), and has gradually moved to TAU between 2008-2010. Our research is focused on understanding the cognitive-brain processes and algorithms that underlie the remarkable human capacity of decision making and which, at the same time, are responsible for a set of puzzling choice patterns that defy basic principles of rationality. The research is also aimed to reveal psychological strategies that one can use in order to enhance decision-quality. Towards these aims, we use a multi-faceted approach that integrates psychophysical and behavioral techniques, eye-tracking, neurocomputational modeling and mathematical analysis. As decision processes always interact with other cognitive processes and functions, such as selective attention, memory, modes of consciousness and meta-cognition (e.g., confidence), we also investigate these fields. More broadly, we are interested in the dynamic aspects of these cognitive processes: deciding, changing ones' mind, recalling a previous event, resisting interference from irrelevant stimuli etc. Additional details and some examples are illustrated below.
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Fields of Interest<\/h2>\n
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Decision Making & Confidence
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Mindsets: Intuition vs. Deliberation
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Visual search, Executive control, Memory and Emotion<\/h6>\n \"\"\n <\/div>\n <\/div>\n
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Consciousness & Free Will
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The lab has started at Birkbeck (University of London), and has gradually moved to TAU between 2008-2010. Our research is focused on understanding the cognitive-brain processes and algorithms that underlie the remarkable human capacity of decision making and which, at the same time, are responsible for a set of puzzling choice patterns that defy basic … Continue reading “Home”<\/span><\/a><\/p>\n","protected":false},"author":171,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/users\/171"}],"replies":[{"embeddable":true,"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":4,"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/pages\/21\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/people.socsci.tau.ac.il\/mu\/usherlab\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}